Branding & Art Direction, Experiences, Marketing, Print, Music+DJing, Personal Projects
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Passenger Princess.exe
Creative Direction
Art Direction
Branding
Experiences
Event Production
Merchandise
DJ
Passenger Princess is an hour long sonic drift session filled with a blend of global club music: Hip Hop, UK Garage, D&B, Jungle, K-Pop, Drill, Baile Funk, Techno, and a tinge of Acid Jazz. The audio-visual mix was filmed live at a drift track with breathtaking drone cinematography by @BonkerzFPV ︎ .
To celebrate the global release on YouTube, I created an immersive Los Angeles watch party in collaboration with local brands and creatives, delivering a one-of-a-kind experience that blended car culture, fashion, and global club music called the Passenger Princess Experience.
We crea
In collaboration with Tower28, Mayumi Goods, and Slow Jamz Gallery, activations included:
The Experience brought together communities across music, fashion, and car culture, showing how intentional storytelling can connect authentic audiences, collaborators, creatives, and brands.
To celebrate the global release on YouTube, I created an immersive Los Angeles watch party in collaboration with local brands and creatives, delivering a one-of-a-kind experience that blended car culture, fashion, and global club music called the Passenger Princess Experience.
We crea
In collaboration with Tower28, Mayumi Goods, and Slow Jamz Gallery, activations included:
-
Drift car meetup
- Limited edition garment collab with Hoodwnk
- Test Drive, a live shopping experience of the garment alongside D1 Studios
- Han/Suki lookalike contest hosted by Joon Lee Comedy
- Y2K x Tokyo Drift afterparty with DJs GRACE KTOWN, Hoodwnk, Midi Riperton, Azure, Catch 24, and UK Grime headliner, Stooki Sound
- 3 LA food vendors to support their businesses, in collaboration with Inclusive Action
The Experience brought together communities across music, fashion, and car culture, showing how intentional storytelling can connect authentic audiences, collaborators, creatives, and brands.
