Branding & Art Direction, Experiences, Marketing, Print, Music+DJing, Personal Projects
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Following its 2021 acquisition and under new editor-in-chief Nikki Ogunnaike, Marie Claire reimagined its flagship Power Trip summit as Power Play—a nationwide platform designed to build hyper-local communities of influential women.
In March 2024, the event came to life at the Santa Monica Proper Hotel, gathering 100 L.A.-based entrepreneurs and leaders for two days of panels, thought-leadership sessions, sponsor activations, and surprise-and-delight experiences. Presented by Merrell, the summit featured high-profile speakers including Courteney Cox, Sophia Bush, and Tina Knowles.
As Art Director and Lead Designer, I partnered with the Executive Producer at CRONY to concept and deliver the brand experience within a one-month turnaround. I conceptualized and produced 100+ unique assets, including sub-branding systems for individual activations with supporting partners, while also contributing strategic input to strengthen the event identity.
Read more about the event in Event Marketer.
Supplemental PDF outlining branding touchpoints and detailed breakdown of graphics available upon request.
In March 2024, the event came to life at the Santa Monica Proper Hotel, gathering 100 L.A.-based entrepreneurs and leaders for two days of panels, thought-leadership sessions, sponsor activations, and surprise-and-delight experiences. Presented by Merrell, the summit featured high-profile speakers including Courteney Cox, Sophia Bush, and Tina Knowles.
As Art Director and Lead Designer, I partnered with the Executive Producer at CRONY to concept and deliver the brand experience within a one-month turnaround. I conceptualized and produced 100+ unique assets, including sub-branding systems for individual activations with supporting partners, while also contributing strategic input to strengthen the event identity.
Read more about the event in Event Marketer.
Supplemental PDF outlining branding touchpoints and detailed breakdown of graphics available upon request.
