https://gracektown.com GRACE KTOWN | DJ, Art Director & Senior Experiential Graphic Designer Fri, 13 Feb 2026 00:10:34 +0000 https://gracektown.com en https://gracektown.com/Passenger-Princess Fri, 13 Feb 2026 00:10:34 +0000 GRACE KTOWN | DJ, Art Director & Senior Experiential Graphic Designer https://gracektown.com/Passenger-Princess <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1f2ffbc3ec7d24e5bb92f38352c47dcc151694bb74feeb10782b3e2bd7c736a8/INT_Passenger-Princess.exe-Photo.png" data-mid="244778099" border="0" src="https://freight.cargo.site/w/1000/i/1f2ffbc3ec7d24e5bb92f38352c47dcc151694bb74feeb10782b3e2bd7c736a8/INT_Passenger-Princess.exe-Photo.png" /> Passenger Princess.exe Creative Direction Art Direction Branding Experiences Event Production Print Merchandise DJPassenger Princess is currently active as a 2026 summer series, and we’re looking for partners and sponsors that want to be a part of the community. Let’s make magic happen!&nbsp;︎ Passenger Princess is an hour long sonic drift session filled with a blend of global club music: Hip Hop, UK Garage, D&amp;B, Jungle, K-Pop, Drill, Baile Funk, Techno, and a tinge of Acid Jazz. The audio-visual mix was filmed live at a drift track with breathtaking drone cinematography by @BonkerzFPV ︎ .&nbsp; To celebrate the global release on YouTube, I created an immersive Los Angeles watch party in collaboration with local brands and creatives, delivering a one-of-a-kind experience that blended car, global club music, and fashion culture called the Passenger Princess Experience.&nbsp; In collaboration with Tower28, Mayumi Goods, and Slow Jamz Gallery, activations included: Drift car meetupLimited edition garment collab with HoodwnkTest Drive, a live shopping experience of the garment alongside&nbsp;D1 StudiosHan/Suki lookalike contest hosted by Joon Lee ComedyY2K x Tokyo Drift afterparty with DJs GRACE KTOWN, Hoodwnk, Midi Riperton, Azure, Catch 24, and UK Grime headliner, Stooki Sound3 LA food vendors to support their businesses, in collaboration with Inclusive Action The Experience brought together diverse and dynamic creative communities, showing how intentional storytelling can connect authentic audiences, collaborators, creatives, and brands. <img width="2086" height="2608" width_o="2086" height_o="2608" data-src="https://freight.cargo.site/t/original/i/3308cd58257de9ca7ed90517299aadd10a1fc4e086f2e790d6e7e3ee51c4366f/PASSENGER-PRINCESS_CD-ROM-MOCK.png" data-mid="244778406" border="0" src="https://freight.cargo.site/w/1000/i/3308cd58257de9ca7ed90517299aadd10a1fc4e086f2e790d6e7e3ee51c4366f/PASSENGER-PRINCESS_CD-ROM-MOCK.png" /> <img width="2086" height="2608" width_o="2086" height_o="2608" data-src="https://freight.cargo.site/t/original/i/3453383118d92f3ae52c9946c7e3bd33c9087395d196e9bb1d3e12e4a148ecbb/PASSENGER-PRINCESS_CD-ROM_MOCK_BACK-Tracklist.png" data-mid="244778408" border="0" src="https://freight.cargo.site/w/1000/i/3453383118d92f3ae52c9946c7e3bd33c9087395d196e9bb1d3e12e4a148ecbb/PASSENGER-PRINCESS_CD-ROM_MOCK_BACK-Tracklist.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" 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data-src="https://freight.cargo.site/t/original/i/49cccba37a07b10ba719e30a10157b19fe520f508d4e2075a7710c6616dcac81/PassengerPrincess-26.JPG" data-mid="244778169" border="0" src="https://freight.cargo.site/w/1000/i/49cccba37a07b10ba719e30a10157b19fe520f508d4e2075a7710c6616dcac81/PassengerPrincess-26.JPG" /> <img width="2284" height="1282" width_o="2284" height_o="1282" data-src="https://freight.cargo.site/t/original/i/5aae7b65e87760154b97bc328eb4d49e68c7fd78ed3db4454ed864a7fdb2ce05/Screenshot-2026-02-12-at-5.55.49PM.png" data-mid="244778256" border="0" src="https://freight.cargo.site/w/1000/i/5aae7b65e87760154b97bc328eb4d49e68c7fd78ed3db4454ed864a7fdb2ce05/Screenshot-2026-02-12-at-5.55.49PM.png" /> <img width="2302" height="458" width_o="2302" height_o="458" data-src="https://freight.cargo.site/t/original/i/4470e63eb8b49894f6fe1f531ef3b1939c4ce6a1bd17932504d64cdb14dcfbf6/Screenshot-2026-02-12-at-5.53.32PM.png" data-mid="244778182" border="0" src="https://freight.cargo.site/w/1000/i/4470e63eb8b49894f6fe1f531ef3b1939c4ce6a1bd17932504d64cdb14dcfbf6/Screenshot-2026-02-12-at-5.53.32PM.png" /> https://gracektown.com/Marie-Claire-Power-Play-2024 Fri, 04 Oct 2024 19:59:03 +0000 GRACE KTOWN | DJ, Art Director & Senior Experiential Graphic Designer https://gracektown.com/Marie-Claire-Power-Play-2024 <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/f7a38161dfd6817fdfd133935148a17441288f711a1e82487c633dc3bc573f9d/DSC00003-3.jpg" data-mid="238180528" border="0" src="https://freight.cargo.site/w/1000/i/f7a38161dfd6817fdfd133935148a17441288f711a1e82487c633dc3bc573f9d/DSC00003-3.jpg" /> Marie Claire’s Power Play 2024 Art Direction Branding Experiences Event Production Print Following its 2021 acquisition and under new editor-in-chief Nikki Ogunnaike, Marie Claire reimagined its flagship Power Trip summit as Power Play—a nationwide platform designed to build hyper-local communities of influential women. In March 2024, the event came to life at the Santa Monica Proper Hotel, gathering 100 L.A.-based entrepreneurs and leaders for two days of panels, thought-leadership sessions, sponsor activations, and surprise-and-delight experiences. Presented by Merrell, the summit featured high-profile speakers including Courteney Cox, Sophia Bush, and Tina Knowles. As Art Director and Lead Designer, I partnered with the Executive Producer at CRONY to concept and deliver the brand experience within a one-month turnaround. I conceptualized and produced 100+ unique assets, including sub-branding systems for individual activations with supporting partners, while also contributing strategic input to strengthen the event identity. Read more about the event in Event Marketer. Supplemental PDF outlining branding touchpoints and detailed breakdown of graphics available upon request. <img width="1365" height="2048" width_o="1365" height_o="2048" data-src="https://freight.cargo.site/t/original/i/141ae9f66ffd4ffd48019a07c59f979e678194c27e15115ff4bdd5af4b68d278/_DSC2158-2.jpg" data-mid="238180660" border="0" src="https://freight.cargo.site/w/1000/i/141ae9f66ffd4ffd48019a07c59f979e678194c27e15115ff4bdd5af4b68d278/_DSC2158-2.jpg" /> <img width="1365" height="2048" width_o="1365" height_o="2048" data-src="https://freight.cargo.site/t/original/i/6525aa7928d45cf7655aa1630bf013b3e1004db7c2b48ff7726f8b4c6d1e6bf1/_DSC2851-2.jpg" data-mid="238180520" border="0" src="https://freight.cargo.site/w/1000/i/6525aa7928d45cf7655aa1630bf013b3e1004db7c2b48ff7726f8b4c6d1e6bf1/_DSC2851-2.jpg" /> <img width="1366" height="2048" width_o="1366" height_o="2048" data-src="https://freight.cargo.site/t/original/i/4dcb0298f1328ebfd0dc07d84db3e7b45449ad6a1b099f05b549e34557b784cc/_7R30531-2.jpg" data-mid="238180511" border="0" src="https://freight.cargo.site/w/1000/i/4dcb0298f1328ebfd0dc07d84db3e7b45449ad6a1b099f05b549e34557b784cc/_7R30531-2.jpg" /> <img width="1365" height="2048" width_o="1365" height_o="2048" data-src="https://freight.cargo.site/t/original/i/a13ec8f5610168f69df5dd74a5f62e9b59d4a2774fe5e8733491b58c5b3ce865/DSC00372-2.jpg" data-mid="238180529" border="0" src="https://freight.cargo.site/w/1000/i/a13ec8f5610168f69df5dd74a5f62e9b59d4a2774fe5e8733491b58c5b3ce865/DSC00372-2.jpg" /> <img width="1365" height="2048" width_o="1365" height_o="2048" data-src="https://freight.cargo.site/t/original/i/f957d718cd89d7183b26e94318e6ca12c7b48521327b7e6162a236fc6a9c2400/DSC03746-2.jpg" data-mid="238180531" border="0" src="https://freight.cargo.site/w/1000/i/f957d718cd89d7183b26e94318e6ca12c7b48521327b7e6162a236fc6a9c2400/DSC03746-2.jpg" /> <img 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data-src="https://freight.cargo.site/t/original/i/c2fd709fdfb4db4ffe669461873567bede9dbeb8c9db401f8bf1e1440da2a704/_DSC1941-2.jpg" data-mid="238180518" border="0" src="https://freight.cargo.site/w/1000/i/c2fd709fdfb4db4ffe669461873567bede9dbeb8c9db401f8bf1e1440da2a704/_DSC1941-2.jpg" /> <img width="2048" height="1366" width_o="2048" height_o="1366" data-src="https://freight.cargo.site/t/original/i/df39ec02b87c2cc80d0a6a57ec5ed91320c062135beee3bec6d43bafbfe9536c/_7R30511-2.jpg" data-mid="238180370" border="0" src="https://freight.cargo.site/w/1000/i/df39ec02b87c2cc80d0a6a57ec5ed91320c062135beee3bec6d43bafbfe9536c/_7R30511-2.jpg" /> <img width="1365" height="2048" width_o="1365" height_o="2048" data-src="https://freight.cargo.site/t/original/i/756516328250ad33852ab632ed8173003ba8ac0f05269904ce1bff935eb7fa0e/_DSC2008-2.jpg" data-mid="238180519" border="0" src="https://freight.cargo.site/w/1000/i/756516328250ad33852ab632ed8173003ba8ac0f05269904ce1bff935eb7fa0e/_DSC2008-2.jpg" /> <img 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data-src="https://freight.cargo.site/t/original/i/3e54d116318290f02bbea95399522799dd03b639cdfae1db226814c793b8b542/DSC01389-2.jpg" data-mid="238180665" border="0" src="https://freight.cargo.site/w/1000/i/3e54d116318290f02bbea95399522799dd03b639cdfae1db226814c793b8b542/DSC01389-2.jpg" /> <img width="1365" height="2048" width_o="1365" height_o="2048" data-src="https://freight.cargo.site/t/original/i/394d514807693e7452dae2a974998d8a40b48df089a1fbba8ff206139f8eb50c/DSC02002-2.jpg" data-mid="238180672" border="0" src="https://freight.cargo.site/w/1000/i/394d514807693e7452dae2a974998d8a40b48df089a1fbba8ff206139f8eb50c/DSC02002-2.jpg" /> <img width="1366" height="2048" width_o="1366" height_o="2048" data-src="https://freight.cargo.site/t/original/i/0956f5424956efaaf1052182eba97852d25e61cd3cc08ab2e97c59781fd7b5aa/_7R33237-2.jpg" data-mid="238180513" border="0" src="https://freight.cargo.site/w/1000/i/0956f5424956efaaf1052182eba97852d25e61cd3cc08ab2e97c59781fd7b5aa/_7R33237-2.jpg" /> <img width="1365" height="2048" width_o="1365" height_o="2048" data-src="https://freight.cargo.site/t/original/i/52ea2a1d453bd5cbc52deda6cd3e0dbdd4488188a175721ae439d956394a4762/_DSC4825-2.jpg" data-mid="238180525" border="0" src="https://freight.cargo.site/w/1000/i/52ea2a1d453bd5cbc52deda6cd3e0dbdd4488188a175721ae439d956394a4762/_DSC4825-2.jpg" /> <img width="1365" height="2048" width_o="1365" height_o="2048" data-src="https://freight.cargo.site/t/original/i/d675b1c119fce6cbebcbd6736a2da94d5deb64376eabffb3f7f13370acc0c03e/_DSC4793-2.jpg" data-mid="238180524" border="0" src="https://freight.cargo.site/w/1000/i/d675b1c119fce6cbebcbd6736a2da94d5deb64376eabffb3f7f13370acc0c03e/_DSC4793-2.jpg" /> <img width="1365" height="2048" width_o="1365" height_o="2048" data-src="https://freight.cargo.site/t/original/i/07843f399cf60331c53932263d5ebdcc25bbc69d0653905d46803781471d199d/DSC03531-2.jpg" data-mid="238180673" border="0" src="https://freight.cargo.site/w/1000/i/07843f399cf60331c53932263d5ebdcc25bbc69d0653905d46803781471d199d/DSC03531-2.jpg" /> <img width="1365" height="2048" width_o="1365" height_o="2048" data-src="https://freight.cargo.site/t/original/i/4856977b60429a9a4e21a589e77f2ffdcf60b1bb72b1ef3401e45def999ae757/DSC03106-2.jpg" data-mid="238180530" border="0" src="https://freight.cargo.site/w/1000/i/4856977b60429a9a4e21a589e77f2ffdcf60b1bb72b1ef3401e45def999ae757/DSC03106-2.jpg" /> https://gracektown.com/The-jeen-yuhs-Experience Fri, 22 Apr 2022 20:47:11 +0000 GRACE KTOWN | DJ, Art Director & Senior Experiential Graphic Designer https://gracektown.com/The-jeen-yuhs-Experience The jeen-yuhs Experience Branding Experiences Event Production As someone who looks to Kanye as creative inspiration, I was heartbroken to see how his year went from an inspiring documentary celebrating him as a creative genius to being cancelled for anti-semitism. I wish him well in his journey. Above video courtesy of Strong Black Lead/Netflix. In anticipation for the new Kanye West documentary, Netflix created buzz with an exclusive screening, star-studded after-party (with a performance by A$AP Rocky), and an immersive pop-up during Superbowl weekend. In supporting the Bankrobber’s team (led by Executive Producer Alison Flood), I extended the documentary’s branding into the activation’s logo and visual identity. This was applied to signage &amp; environmental graphics and print assets for the screening, after-party, and the pop-up experience. I also created to-scale (extra) large format signage mockups for production planning, designed various print needs for staff/back of house, and prepped all print files for print production. Some examples below: <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/72dd940b50b91d45d4bc11c59c557a75a33acd7ee74df20682115f7c8c85d147/IMG_1775.JPG" data-mid="169146360" border="0" src="https://freight.cargo.site/w/1000/i/72dd940b50b91d45d4bc11c59c557a75a33acd7ee74df20682115f7c8c85d147/IMG_1775.JPG" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/f3701dcee51b24342097d193e1ffc9c716993c63f394375d7204853953d137a6/IMG_1745.JPG" data-mid="169146313" border="0" src="https://freight.cargo.site/w/1000/i/f3701dcee51b24342097d193e1ffc9c716993c63f394375d7204853953d137a6/IMG_1745.JPG" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/ea6034eda25ff2162bc644052cc2fef69119ca8bf0d183a18bf4b3dd4638e03d/IMG_1773.JPG" data-mid="169146338" border="0" src="https://freight.cargo.site/w/1000/i/ea6034eda25ff2162bc644052cc2fef69119ca8bf0d183a18bf4b3dd4638e03d/IMG_1773.JPG" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/92980c93c6ddfdf568e6bf4e34db24b02e7958e9907048bc07654d3d17946107/IMG_1822.JPG" data-mid="169146354" border="0" src="https://freight.cargo.site/w/1000/i/92980c93c6ddfdf568e6bf4e34db24b02e7958e9907048bc07654d3d17946107/IMG_1822.JPG" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/10b03ede3852c6ae8c3f03a1ba199e32f0cf04a64de1c84179f3f21ce7739451/IMG_1823.JPG" data-mid="169146357" border="0" src="https://freight.cargo.site/w/1000/i/10b03ede3852c6ae8c3f03a1ba199e32f0cf04a64de1c84179f3f21ce7739451/IMG_1823.JPG" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/882183f31e312e95d3854492ce5e95d1781097ef952822f9731a0bddbd41fbe1/IMG_1774.JPG" data-mid="169146362" border="0" src="https://freight.cargo.site/w/1000/i/882183f31e312e95d3854492ce5e95d1781097ef952822f9731a0bddbd41fbe1/IMG_1774.JPG" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/e988c7d69de0326978028d05ce6b055a74cb27233defd9c433cde84a02b80856/IMG_1743.JPG" data-mid="169146309" border="0" src="https://freight.cargo.site/w/1000/i/e988c7d69de0326978028d05ce6b055a74cb27233defd9c433cde84a02b80856/IMG_1743.JPG" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/cd472063b7a996e77e6db2ff4acc850204fdde5733d35c525929914255c92e89/IMG_1826.JPG" data-mid="169146343" border="0" src="https://freight.cargo.site/w/1000/i/cd472063b7a996e77e6db2ff4acc850204fdde5733d35c525929914255c92e89/IMG_1826.JPG" /> <img width="1024" height="683" width_o="1024" height_o="683" data-src="https://freight.cargo.site/t/original/i/f4e7b7d8e1f34ed690d7141b94d5741188f73c84c1ba88742d3634bf6973b64e/Ye1-1024x683.jpeg" data-mid="169144733" border="0" src="https://freight.cargo.site/w/1000/i/f4e7b7d8e1f34ed690d7141b94d5741188f73c84c1ba88742d3634bf6973b64e/Ye1-1024x683.jpeg" /> <img width="1024" height="683" width_o="1024" height_o="683" data-src="https://freight.cargo.site/t/original/i/ffb5288c82edba26e5889a905fb728cc9695f0138cf0636800f3be3ee20a647e/EX4-1024x683.jpeg" data-mid="169144709" border="0" src="https://freight.cargo.site/w/1000/i/ffb5288c82edba26e5889a905fb728cc9695f0138cf0636800f3be3ee20a647e/EX4-1024x683.jpeg" /> <img width="1024" height="683" width_o="1024" height_o="683" data-src="https://freight.cargo.site/t/original/i/5333fdda57f26ec119691951dcd2632d3be8c100611283ce0ff160044cde7831/EX5-1024x683.jpeg" data-mid="169144710" border="0" src="https://freight.cargo.site/w/1000/i/5333fdda57f26ec119691951dcd2632d3be8c100611283ce0ff160044cde7831/EX5-1024x683.jpeg" /> <img width="1024" height="683" width_o="1024" height_o="683" data-src="https://freight.cargo.site/t/original/i/ae9f1f1faf05015f91e06fbb1f75a5122b57fa1c3559b64c87cd49583b972657/EX2-1024x683.jpeg" data-mid="169144707" border="0" src="https://freight.cargo.site/w/1000/i/ae9f1f1faf05015f91e06fbb1f75a5122b57fa1c3559b64c87cd49583b972657/EX2-1024x683.jpeg" /> <img width="1024" height="683" width_o="1024" height_o="683" data-src="https://freight.cargo.site/t/original/i/1fb9d8e3dff8cf990a956719bd4bc7f1dace7cbfdad1ba565d5f2cfa5b659c0d/PT3-1024x683.jpeg" data-mid="169144731" border="0" src="https://freight.cargo.site/w/1000/i/1fb9d8e3dff8cf990a956719bd4bc7f1dace7cbfdad1ba565d5f2cfa5b659c0d/PT3-1024x683.jpeg" /> <img width="1024" height="819" width_o="1024" height_o="819" data-src="https://freight.cargo.site/t/original/i/ad77242ae63943c98d3d8c343d5e38c1d7a0110bd729277ed9afc0009c80f29d/EX3-1024x819.jpeg" data-mid="169144708" border="0" src="https://freight.cargo.site/w/1000/i/ad77242ae63943c98d3d8c343d5e38c1d7a0110bd729277ed9afc0009c80f29d/EX3-1024x819.jpeg" /> <img width="1024" height="683" width_o="1024" height_o="683" data-src="https://freight.cargo.site/t/original/i/d693b8631bf1e82bd4f72448431cc2a971772d60fb2aa8c6f160631eebe9752a/SC3-1024x683.jpeg" data-mid="169144732" border="0" src="https://freight.cargo.site/w/1000/i/d693b8631bf1e82bd4f72448431cc2a971772d60fb2aa8c6f160631eebe9752a/SC3-1024x683.jpeg" /> <img width="1024" height="683" width_o="1024" height_o="683" data-src="https://freight.cargo.site/t/original/i/ebbf7f783b73349d3f7e3dcdfe9d2a6046b70c970ef31eb9e23a4167cfc714a4/PT1-1024x683.jpeg" data-mid="169144730" border="0" src="https://freight.cargo.site/w/1000/i/ebbf7f783b73349d3f7e3dcdfe9d2a6046b70c970ef31eb9e23a4167cfc714a4/PT1-1024x683.jpeg" /> Event recap photos taken by Bankrobber team. https://gracektown.com/Uproxx-Music-Critics-Poll-2021 Sat, 25 Dec 2021 05:34:36 +0000 GRACE KTOWN | DJ, Art Director & Senior Experiential Graphic Designer https://gracektown.com/Uproxx-Music-Critics-Poll-2021 <img width="1920" height="1341" width_o="1920" height_o="1341" data-src="https://freight.cargo.site/t/original/i/709376d50de607b9c4caa5a24a04c550562f38d825a743b886fdaa7070700eb0/CRITICS_WEB_V5.1_HEADER-ONLY.jpg" data-mid="128172234" border="0" src="https://freight.cargo.site/w/1000/i/709376d50de607b9c4caa5a24a04c550562f38d825a743b886fdaa7070700eb0/CRITICS_WEB_V5.1_HEADER-ONLY.jpg" /> UPROXX MUSIC CRITICS POLL 2021Branding Music Onine More than 200 critics were asked by Uproxx to weigh in on the best albums and songs of 2021. This website was the results.Working closely with the Lead Designer, I was responsible to design the 2021 webpage for both desktop and mobile, as well as the Albums list and Songs list.See Full Website ︎︎︎ Note: I did not code the website. <img width="1920" height="1071" width_o="1920" height_o="1071" data-src="https://freight.cargo.site/t/original/i/7f5cd52ee748f4265fbde30a009483512941521d5ec8c019df47eaae53d97e4f/CRITICS_WEB_SeparatorsArtboard-1-copy-2.jpg" data-mid="128174369" border="0" src="https://freight.cargo.site/w/1000/i/7f5cd52ee748f4265fbde30a009483512941521d5ec8c019df47eaae53d97e4f/CRITICS_WEB_SeparatorsArtboard-1-copy-2.jpg" /><img width="1920" height="1014" width_o="1920" height_o="1014" data-src="https://freight.cargo.site/t/original/i/27dec03f9d8ebf80a4b794aa2ab2bc6405f4797909375968cb62d8347cae5f9c/CRITICS_WEB_SeparatorsArtboard-1-copy-3.jpg" data-mid="128174370" border="0" src="https://freight.cargo.site/w/1000/i/27dec03f9d8ebf80a4b794aa2ab2bc6405f4797909375968cb62d8347cae5f9c/CRITICS_WEB_SeparatorsArtboard-1-copy-3.jpg" /><img width="1920" height="1014" width_o="1920" height_o="1014" data-src="https://freight.cargo.site/t/original/i/5b5b79388c3fb4a869dfaaa883d80f51da905a053cba1da13c2931764a572119/CRITICS_WEB_SeparatorsArtboard-1-copy-4.jpg" data-mid="128174371" border="0" src="https://freight.cargo.site/w/1000/i/5b5b79388c3fb4a869dfaaa883d80f51da905a053cba1da13c2931764a572119/CRITICS_WEB_SeparatorsArtboard-1-copy-4.jpg" /><img width="1920" height="1078" width_o="1920" height_o="1078" data-src="https://freight.cargo.site/t/original/i/19b8cda091547e3c5883beda9bd3c6bf4f4fc3da57316eba2f7bc98fc0f49b17/CRITICS_WEB_SeparatorsArtboard-1-copy-5.jpg" data-mid="128174372" border="0" src="https://freight.cargo.site/w/1000/i/19b8cda091547e3c5883beda9bd3c6bf4f4fc3da57316eba2f7bc98fc0f49b17/CRITICS_WEB_SeparatorsArtboard-1-copy-5.jpg" /> https://gracektown.com/Squid-Game-x-Love-Hour-x-KRC Thu, 28 Oct 2021 00:44:23 +0000 GRACE KTOWN | DJ, Art Director & Senior Experiential Graphic Designer https://gracektown.com/Squid-Game-x-Love-Hour-x-KRC <img width="1616" height="1080" width_o="1616" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8878d7af46394806010ec21cefd8f262929ca14a57c51b8545c0c031426735ac/LOVEHOURSQUIDGAME-16.jpg" data-mid="122897336" border="0" src="https://freight.cargo.site/w/1000/i/8878d7af46394806010ec21cefd8f262929ca14a57c51b8545c0c031426735ac/LOVEHOURSQUIDGAME-16.jpg" /> Netflix’s Squid Game x Love Hour x KRC Activation Experiences Production Since its debut on Netflix in September 2021, the Korean survival drama Squid Game has become an obsession for everyone. With over 142 million households viewing the series, which helped Netflix add 4.38 million new subscribers, Squid Game‘s cultural hold is undeniable. In the heart of Koreatown, Los Angeles on October 23, Netflix hosted a pop-up in collaboration with local business&nbsp;Love Hour and community Koreatown Run Club in the Love Hour parking area. I assisted in translating, designing, and producing assets within this experience. <img width="1616" height="1080" width_o="1616" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0d6480946b6f6ff4ca99a85f0506067900460df25fdc3fa310d85bee65cdd134/LOVEHOURSQUIDGAME-08.jpg" data-mid="122898619" border="0" src="https://freight.cargo.site/w/1000/i/0d6480946b6f6ff4ca99a85f0506067900460df25fdc3fa310d85bee65cdd134/LOVEHOURSQUIDGAME-08.jpg" /> Filled with pink game workers monitoring the area, the space was designed to emulate the field area in the film. There were players in track suits roaming around as they rested in bunk beds and prepared for a game of Red Light, Green Light. In another section, well-dressed men with briefcases played ddakji with players and handed out to winners a mysterious business card to obtain dalgona/ppopgi candy. Fans of the series were free to come and participate in the games and offered a variety of photo ops. Although there was no prize money to be won, participants were given free Love Hour meals for their time and the experience of being part of Squid Game. <img width="1616" height="1080" width_o="1616" height_o="1080" data-src="https://freight.cargo.site/t/original/i/67197038f7eb6e9f7ac92633086c82694b8cbc390c4548586eacbbc0afb1e40f/LHSG-BATCH-3-04.jpg" data-mid="122898340" border="0" src="https://freight.cargo.site/w/1000/i/67197038f7eb6e9f7ac92633086c82694b8cbc390c4548586eacbbc0afb1e40f/LHSG-BATCH-3-04.jpg" /> <img width="898" height="1343" width_o="898" height_o="1343" data-src="https://freight.cargo.site/t/original/i/4519b89eadc822453b26953830cda38b012f27e2174a34c30aa2f7421bf70fb5/LHSG-BATCH-2-14.jpg" data-mid="122898446" border="0" src="https://freight.cargo.site/w/898/i/4519b89eadc822453b26953830cda38b012f27e2174a34c30aa2f7421bf70fb5/LHSG-BATCH-2-14.jpg" /> <img width="864" height="1080" width_o="864" height_o="1080" data-src="https://freight.cargo.site/t/original/i/921106c938a18344a7a7cbef28ac9a8f6c403036e80672f36a89ce0e0c9191d0/LHSG-BATCH-3-12.jpg" data-mid="122898434" border="0" src="https://freight.cargo.site/w/864/i/921106c938a18344a7a7cbef28ac9a8f6c403036e80672f36a89ce0e0c9191d0/LHSG-BATCH-3-12.jpg" /> <img width="1080" height="1616" width_o="1080" height_o="1616" data-src="https://freight.cargo.site/t/original/i/47ec8088e1f73802cfb7fd5c8a6838b9a1837583aedced75d6da3d9fb8ce7078/LHSG-BATCH-4-13.jpg" data-mid="122898440" border="0" src="https://freight.cargo.site/w/1000/i/47ec8088e1f73802cfb7fd5c8a6838b9a1837583aedced75d6da3d9fb8ce7078/LHSG-BATCH-4-13.jpg" /> <img width="1080" height="1616" width_o="1080" height_o="1616" data-src="https://freight.cargo.site/t/original/i/62b27a83af80875b5f865f78b17cc2db8d4cc30e6497b40eaa9e98aca479053c/LHSG-BATCH-2-16.jpg" data-mid="122898311" border="0" src="https://freight.cargo.site/w/1000/i/62b27a83af80875b5f865f78b17cc2db8d4cc30e6497b40eaa9e98aca479053c/LHSG-BATCH-2-16.jpg" /> <img width="746" height="1118" width_o="746" height_o="1118" data-src="https://freight.cargo.site/t/original/i/8f78a2a4e05e337e783e003211f944a85972220c32eda4790b2feaf72ceed448/LHSG-BATCH-4-08.jpg" data-mid="122898435" border="0" src="https://freight.cargo.site/w/746/i/8f78a2a4e05e337e783e003211f944a85972220c32eda4790b2feaf72ceed448/LHSG-BATCH-4-08.jpg" /> <img width="1080" height="1616" width_o="1080" height_o="1616" data-src="https://freight.cargo.site/t/original/i/85280bfebcf8b5d1a3c4805c9b19321d58586bf0d089fd14957dd3154f4637ca/LOVEHOURSQUIDGAME-13.jpg" data-mid="122899125" border="0" src="https://freight.cargo.site/w/1000/i/85280bfebcf8b5d1a3c4805c9b19321d58586bf0d089fd14957dd3154f4637ca/LOVEHOURSQUIDGAME-13.jpg" /> <img width="939" height="1405" width_o="939" height_o="1405" data-src="https://freight.cargo.site/t/original/i/8ab1d5e221b0a2b597b9d168de249fc7c5a3788f7f2e9032954bf7c994e1c80b/LHSG-BATCH-3-10.jpg" data-mid="122899133" border="0" src="https://freight.cargo.site/w/939/i/8ab1d5e221b0a2b597b9d168de249fc7c5a3788f7f2e9032954bf7c994e1c80b/LHSG-BATCH-3-10.jpg" /> <img width="964" height="1443" width_o="964" height_o="1443" data-src="https://freight.cargo.site/t/original/i/6a7a24a8f408852a813e62a9f8020896e676cd856f65df2c16e0df54ca523429/LHSG-BATCH-2-08.jpg" data-mid="122899192" border="0" src="https://freight.cargo.site/w/964/i/6a7a24a8f408852a813e62a9f8020896e676cd856f65df2c16e0df54ca523429/LHSG-BATCH-2-08.jpg" /> <img width="1039" height="1556" width_o="1039" height_o="1556" data-src="https://freight.cargo.site/t/original/i/40646df1235d154de140269f4b0fb001484f3aa231ac341b47560c7b4b69f094/LHSG-BATCH-3-01.jpg" data-mid="122898330" border="0" src="https://freight.cargo.site/w/1000/i/40646df1235d154de140269f4b0fb001484f3aa231ac341b47560c7b4b69f094/LHSG-BATCH-3-01.jpg" /> <img width="1616" height="1080" width_o="1616" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3b317dad41324aa8d1c11429f76328c2c97bce82f723e60af1ea8bbf5d660a0e/LHSG-BATCH-2-04.jpg" data-mid="122899117" border="0" src="https://freight.cargo.site/w/1000/i/3b317dad41324aa8d1c11429f76328c2c97bce82f723e60af1ea8bbf5d660a0e/LHSG-BATCH-2-04.jpg" /><img width="1616" height="1080" width_o="1616" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a281f5f7df4e32cc50836356709ea0e95b1700d54c0f610fd1bb6a1b99163228/LHSG-BATCH-4-04.jpg" data-mid="122898540" border="0" src="https://freight.cargo.site/w/1000/i/a281f5f7df4e32cc50836356709ea0e95b1700d54c0f610fd1bb6a1b99163228/LHSG-BATCH-4-04.jpg" /><img width="1518" height="1015" width_o="1518" height_o="1015" data-src="https://freight.cargo.site/t/original/i/801b454d00de64b3bd1ed28e813fc35d79eb5f38b4a64e993f8700f44a98b66a/LHSG-BATCH-3-09.jpg" data-mid="122897333" border="0" src="https://freight.cargo.site/w/1000/i/801b454d00de64b3bd1ed28e813fc35d79eb5f38b4a64e993f8700f44a98b66a/LHSG-BATCH-3-09.jpg" /> https://gracektown.com/e-l-f-Baecation Mon, 31 May 2021 21:46:23 +0000 GRACE KTOWN | DJ, Art Director & Senior Experiential Graphic Designer https://gracektown.com/e-l-f-Baecation <img width="3750" height="2500" width_o="3750" height_o="2500" data-src="https://freight.cargo.site/t/original/i/48dd753591f4e1975ffee17e63d387c0cf7f9d90187cf39b669b81fd41138d2c/Elf_Baecation-header-01.jpg" data-mid="110395312" border="0" src="https://freight.cargo.site/w/1000/i/48dd753591f4e1975ffee17e63d387c0cf7f9d90187cf39b669b81fd41138d2c/Elf_Baecation-header-01.jpg" /> e.l.f. Baecation //Case Study Branding Experiences Marketing Production CHALLENGE e.l.f. wanted to launch Beauty Shield, an all-new skincare line powered with antioxidants and SPF to help protect your skin against environmental aggressors. A2G provided the perfect testing ground. RESULTS As lead graphic designer at A2G (now a Duncan Channon company), I was responsible for developing the experience’s name, visual identity, and producing the environment experience for client e.l.f. Cosmetics' influencer trip to Coachella. The trip was created to promote their newproduct, Beauty Shield (a brand new skincare collection to protect and prevent against environmental aggressors). Summer festival season was fast approaching and what better place to showcase the product benefits than the harsh desert conditions of Coachella where there’s a thin line between hot and hot mess. So we tapped a diverse group of beauty influencers to join e.l.f. for the exclusive first look as the brand’s special guests for the festival’s opening weekend. <img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/838f5da08c65397d97f1a918065dfcfe7f40bf3da8380d197c46563444ffa5d4/Elf_Baecation-9958.jpg" data-mid="110034401" border="0" src="https://freight.cargo.site/w/1000/i/838f5da08c65397d97f1a918065dfcfe7f40bf3da8380d197c46563444ffa5d4/Elf_Baecation-9958.jpg" /> <img width="984" height="556" width_o="984" height_o="556" data-src="https://freight.cargo.site/t/original/i/e0bcc2e0074ea47a550019bb92a7ed62ee511c4bc94b3c6efdba5e699494ebae/Laydown_Print.jpg" data-mid="110035301" border="0" src="https://freight.cargo.site/w/984/i/e0bcc2e0074ea47a550019bb92a7ed62ee511c4bc94b3c6efdba5e699494ebae/Laydown_Print.jpg" /> The action-packed weekend was hosted at The Amado, an Instagram-worthy property in the heart of Palm Springs. Upon arrival, influencers checked into private units stocked with their favorite foods and e.l.f. products. Dinner that night was hosted by the VP of Brand, and the Global Artistic Director, who previewed Beauty Shield and gifted the yet-to launch products to our guests. Friday was spent poolside—and then the concert began. Room drops and personalized gifts were provided as surprise &amp; delight throughout. e.l.f. leveraged the weekend for PR meetings, social giveaways and a photo shoot for product and brand marketing assets that featured the influencers. Overall, the seasonally relevant conversation easily outperformed expectations for social reach and engagement on influencer and brand channels alike and received an exclusive in the Zoe Report with over a million visitors per month. <img width="3840" height="5760" width_o="3840" height_o="5760" data-src="https://freight.cargo.site/t/original/i/7ea652f6246528196f9b3baf02093a65886f71630f3de4ad34c2ffa8f1e81f2f/Elf_Baecation-0375.jpg" data-mid="110035623" border="0" src="https://freight.cargo.site/w/1000/i/7ea652f6246528196f9b3baf02093a65886f71630f3de4ad34c2ffa8f1e81f2f/Elf_Baecation-0375.jpg" /> <img width="3840" height="5760" width_o="3840" height_o="5760" data-src="https://freight.cargo.site/t/original/i/11cf5b86f7777cec4f6a2a059eb32646d545fd67ce829b9bc99dbe2a1fda89ba/Elf_Baecation-0031.jpg" data-mid="110035426" border="0" src="https://freight.cargo.site/w/1000/i/11cf5b86f7777cec4f6a2a059eb32646d545fd67ce829b9bc99dbe2a1fda89ba/Elf_Baecation-0031.jpg" /> <img width="3840" height="3840" width_o="3840" height_o="3840" data-src="https://freight.cargo.site/t/original/i/99442552c43efb4c040a078735fb3e86ebbee2f1ee7eb8e0c098cd5c1b743f75/Elf_Baecation-2336.jpg" data-mid="110035430" border="0" src="https://freight.cargo.site/w/1000/i/99442552c43efb4c040a078735fb3e86ebbee2f1ee7eb8e0c098cd5c1b743f75/Elf_Baecation-2336.jpg" /> <img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/ea399318dd5b2aeb3946a70647ea03ee15f458ee445f93d9260bab308bf9debd/Elf_Baecation-0135.jpg" data-mid="110035708" border="0" src="https://freight.cargo.site/w/1000/i/ea399318dd5b2aeb3946a70647ea03ee15f458ee445f93d9260bab308bf9debd/Elf_Baecation-0135.jpg" /> <img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/6dc08172931f21ee0d9144c1bdd4d4b6fe1d597c5924a7b3a2e6a9cbbdf3626f/Elf_Baecation-0097.jpg" data-mid="110036548" border="0" 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data-src="https://freight.cargo.site/t/original/i/37edd86558e5d16d28561075a8432654652d38a80e2da2ac074c6d365172c2c3/Elf_Baecation-0383.jpg" data-mid="110036284" border="0" src="https://freight.cargo.site/w/1000/i/37edd86558e5d16d28561075a8432654652d38a80e2da2ac074c6d365172c2c3/Elf_Baecation-0383.jpg" /> PROCESS, INSPO, DETAILS <img width="1651" height="1276" width_o="1651" height_o="1276" data-src="https://freight.cargo.site/t/original/i/4c834b60592fe41cd7bd9bcf12d8b56c9a841c6e92c88583a78c0f1f5aaa2412/Logo_v2-06.jpg" data-mid="110395382" border="0" src="https://freight.cargo.site/w/1000/i/4c834b60592fe41cd7bd9bcf12d8b56c9a841c6e92c88583a78c0f1f5aaa2412/Logo_v2-06.jpg" /> <img width="1651" height="1276" width_o="1651" height_o="1276" data-src="https://freight.cargo.site/t/original/i/90f5fcc52a868dcd510c142f3ebde1f7f66cdf80a245f624fc3733868c9980db/Logo_v2-07.jpg" data-mid="110395383" border="0" 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data-src="https://freight.cargo.site/t/original/i/17c117b6eb007cf45961abba9aed016971a93a12b80cd8fcc9cea1581b0eb614/the_amado02-1.jpg" data-mid="110395776" border="0" src="https://freight.cargo.site/w/1000/i/17c117b6eb007cf45961abba9aed016971a93a12b80cd8fcc9cea1581b0eb614/the_amado02-1.jpg" /> <img width="984" height="556" width_o="984" height_o="556" data-src="https://freight.cargo.site/t/original/i/fc4d56b118c7625a852dec9b55e2c56887c66002034b18cbe242ecf05d740704/Laydown_Branded-Accessories.jpg" data-mid="110396603" border="0" src="https://freight.cargo.site/w/984/i/fc4d56b118c7625a852dec9b55e2c56887c66002034b18cbe242ecf05d740704/Laydown_Branded-Accessories.jpg" /> <img width="984" height="556" width_o="984" height_o="556" data-src="https://freight.cargo.site/t/original/i/eca0b7e9b87f57a953ba741de53c9d6506032be08dec159160709761afba5410/Laydown_Floatie-Themes.jpg" data-mid="110396607" border="0" src="https://freight.cargo.site/w/984/i/eca0b7e9b87f57a953ba741de53c9d6506032be08dec159160709761afba5410/Laydown_Floatie-Themes.jpg" /> <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/2ff9566e61534730ee17839aba41df40a0c68f490e580afa70da67fed702bdcd/Elf_Baecation-1907.jpg" data-mid="110396863" border="0" src="https://freight.cargo.site/w/1000/i/2ff9566e61534730ee17839aba41df40a0c68f490e580afa70da67fed702bdcd/Elf_Baecation-1907.jpg" /><img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/bbf50443633ac615bac9aa7f97aa83f6d1cc360d257de90021f35207025be3a6/Elf_Baecation-0184.jpg" data-mid="110036450" border="0" src="https://freight.cargo.site/w/1000/i/bbf50443633ac615bac9aa7f97aa83f6d1cc360d257de90021f35207025be3a6/Elf_Baecation-0184.jpg" /> https://gracektown.com/Rent-Money Fri, 04 Jun 2021 22:17:16 +0000 GRACE KTOWN | DJ, Art Director & Senior Experiential Graphic Designer https://gracektown.com/Rent-Money <img width="1344" height="756" width_o="1344" height_o="756" data-src="https://freight.cargo.site/t/original/i/c08882daf1fcc0bc1f1e328be113ff017f3982714171025eaa625739b2304c86/RENT-MONEY-Photo-Cycle_v1.gif" data-mid="110402252" border="0" src="https://freight.cargo.site/w/1000/i/c08882daf1fcc0bc1f1e328be113ff017f3982714171025eaa625739b2304c86/RENT-MONEY-Photo-Cycle_v1.gif" /> Rent Money Branding Experiences Marketing Music CONTEXT Apartment 503, a bar/venue in Los Angeles gave me the opportunity to throw an event since I was a DJ and graphic designer. What started as a one time opportunity grew into a monthly party series where we brought in friends from all over to spin in the heart of Koreatown, Los Angeles. <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/ca474efd563fd272d18646d093e3fb4a286ca570c6aa7a56597e5f7d2f16636b/Rent-Money_Flyer-1.gif" data-mid="110402569" border="0" src="https://freight.cargo.site/w/1000/i/ca474efd563fd272d18646d093e3fb4a286ca570c6aa7a56597e5f7d2f16636b/Rent-Money_Flyer-1.gif" /> <img width="676" height="453" width_o="676" height_o="453" data-src="https://freight.cargo.site/t/original/i/d162c4395a3aca9c3f7aeff1b6849725f4d0100d0c4bc000e2af135822533f74/_Rent-Money-03-Watermark-21.jpg" data-mid="111644085" border="0" src="https://freight.cargo.site/w/676/i/d162c4395a3aca9c3f7aeff1b6849725f4d0100d0c4bc000e2af135822533f74/_Rent-Money-03-Watermark-21.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/547600c3eac8e118beccd1fb29046d713aca3dd3fac53cf894509bb621ca5d13/RENT-MONEY-03_v1_LIBRA.jpg" data-mid="110402545" border="0" src="https://freight.cargo.site/w/1000/i/547600c3eac8e118beccd1fb29046d713aca3dd3fac53cf894509bb621ca5d13/RENT-MONEY-03_v1_LIBRA.jpg" /> <img width="676" height="454" width_o="676" height_o="454" data-src="https://freight.cargo.site/t/original/i/a0d63b70989efbb67bdc084ca012c50483810a8b1a5495b03b9247c9685e7154/_Rent-Money-02-Watermark-44.jpg" data-mid="111644061" border="0" src="https://freight.cargo.site/w/676/i/a0d63b70989efbb67bdc084ca012c50483810a8b1a5495b03b9247c9685e7154/_Rent-Money-02-Watermark-44.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/9d3c83e802ca7841c98fd067d865a26963b8a489dcb623127dc208373728daed/RENT-MONEY-07_v1_PORTRAIT.jpg" data-mid="110402778" border="0" src="https://freight.cargo.site/w/1000/i/9d3c83e802ca7841c98fd067d865a26963b8a489dcb623127dc208373728daed/RENT-MONEY-07_v1_PORTRAIT.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/f70f66346022ce01e716ad0fc747fab16bc7fa25dfa14c83d0fa4409b04aa08f/RENT-MONEY-03_v1_HERE-S-JOHNNY.jpg" data-mid="110402757" border="0" src="https://freight.cargo.site/w/1000/i/f70f66346022ce01e716ad0fc747fab16bc7fa25dfa14c83d0fa4409b04aa08f/RENT-MONEY-03_v1_HERE-S-JOHNNY.jpg" /> <img width="1350" height="906" width_o="1350" height_o="906" data-src="https://freight.cargo.site/t/original/i/70ab9bbd78f1f99141d9861f914a45e4568058a718ed76e8e3852b8e9fbd6223/_Rent-Money-05-Watermark-27.jpg" data-mid="111644324" border="0" src="https://freight.cargo.site/w/1000/i/70ab9bbd78f1f99141d9861f914a45e4568058a718ed76e8e3852b8e9fbd6223/_Rent-Money-05-Watermark-27.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/4d420e5bfa80c00e884d0780ce53a40894d3f14c54bde26fc5eda46031cf6981/RENT-MONEY-02_flyer.jpg" data-mid="110402536" border="0" src="https://freight.cargo.site/w/1000/i/4d420e5bfa80c00e884d0780ce53a40894d3f14c54bde26fc5eda46031cf6981/RENT-MONEY-02_flyer.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/2276326970a5b1b415b5d314aa8ebfb499a824511abd8e4cc73ae68a228228d7/RENT-MONEY-04_v3_Portrait.jpg" data-mid="110402548" border="0" src="https://freight.cargo.site/w/1000/i/2276326970a5b1b415b5d314aa8ebfb499a824511abd8e4cc73ae68a228228d7/RENT-MONEY-04_v3_Portrait.jpg" /> <img width="1080" height="724" width_o="1080" height_o="724" data-src="https://freight.cargo.site/t/original/i/b43116dacfe49871b99ae614d38d9c4238f53fad43b15c0984109beb8cc5b281/grac213-027.jpg" data-mid="111644037" border="0" src="https://freight.cargo.site/w/1000/i/b43116dacfe49871b99ae614d38d9c4238f53fad43b15c0984109beb8cc5b281/grac213-027.jpg" /> <img width="2251" height="2251" width_o="2251" height_o="2251" data-src="https://freight.cargo.site/t/original/i/7510728f077651e2c3766d8f5510087ae18325d6ee7a3b7a02afea4ca469356c/RENT-MONEY-06_Flyer.gif" data-mid="110402745" border="0" src="https://freight.cargo.site/w/1000/i/7510728f077651e2c3766d8f5510087ae18325d6ee7a3b7a02afea4ca469356c/RENT-MONEY-06_Flyer.gif" /> <img width="2251" height="2814" width_o="2251" height_o="2814" data-src="https://freight.cargo.site/t/original/i/f56b0eb689e8ec09cf3330dd539598b71a74bdd88dad6e59868885d9ad4bc3cc/RENT-MONEY-05_v2_PORTRAIT.jpg" data-mid="110402752" border="0" src="https://freight.cargo.site/w/1000/i/f56b0eb689e8ec09cf3330dd539598b71a74bdd88dad6e59868885d9ad4bc3cc/RENT-MONEY-05_v2_PORTRAIT.jpg" /> <img width="675" height="455" width_o="675" height_o="455" data-src="https://freight.cargo.site/t/original/i/35cf722ab5ad72cb5c32d83a57c77e6a720652f79919a259f11c10ae312982e9/_Rent-Money-06-Watermark-34.jpg" data-mid="111644961" border="0" src="https://freight.cargo.site/w/675/i/35cf722ab5ad72cb5c32d83a57c77e6a720652f79919a259f11c10ae312982e9/_Rent-Money-06-Watermark-34.jpg" /> Like many others, the pandemic shut us down and we pivoted to livestreaming. <img width="2251" height="2814" width_o="2251" height_o="2814" data-src="https://freight.cargo.site/t/original/i/824a271a7b12c236e87d98c93a9b233b6e2113f273e5b626e1fcb9f6ef523d73/RENT-MONEY-08_v1_Portrait.jpg" data-mid="110402780" border="0" src="https://freight.cargo.site/w/1000/i/824a271a7b12c236e87d98c93a9b233b6e2113f273e5b626e1fcb9f6ef523d73/RENT-MONEY-08_v1_Portrait.jpg" /> <img width="2253" height="2815" width_o="2253" height_o="2815" data-src="https://freight.cargo.site/t/original/i/0525c8673da953120c4f4b5ca6950f49a6cb4fe30fd1174de11e97bff836c03d/RENT-MONEY-09_v2_portrait.jpg" data-mid="110403669" border="0" src="https://freight.cargo.site/w/1000/i/0525c8673da953120c4f4b5ca6950f49a6cb4fe30fd1174de11e97bff836c03d/RENT-MONEY-09_v2_portrait.jpg" /> <img width="2253" height="2815" width_o="2253" height_o="2815" data-src="https://freight.cargo.site/t/original/i/2f2bd3a645ca73aa896ae6c4dd57cdfaedae94492685547ccef07d60dd00a3ca/RENT-MONEY-10_v1_portrait.jpg" data-mid="110403672" border="0" src="https://freight.cargo.site/w/1000/i/2f2bd3a645ca73aa896ae6c4dd57cdfaedae94492685547ccef07d60dd00a3ca/RENT-MONEY-10_v1_portrait.jpg" /> <img width="2251" height="2814" width_o="2251" height_o="2814" data-src="https://freight.cargo.site/t/original/i/31e9abb62c7ef7f7cbbbcbde09d882f671fd581132b84ba6a33f014432013e1e/RENT-MONEY-14_v1-02.jpg" data-mid="110403686" border="0" src="https://freight.cargo.site/w/1000/i/31e9abb62c7ef7f7cbbbcbde09d882f671fd581132b84ba6a33f014432013e1e/RENT-MONEY-14_v1-02.jpg" /> We eventually landed on Twitch, where we hosted radio shows and our monthly Saturday parties online. We eventually streamed our IRL parties at back at Apartment 503 when businesses started opening up in 2021. <img width="320" height="112" width_o="320" height_o="112" data-src="https://freight.cargo.site/t/original/i/c63ce70a27b3c4858a8b191f0cfc1b4240ad73fd521c6a6d0107f15aa43bbb83/RM_Twitch-Profile_v1-BUTTON_Shop-copy.png" data-mid="110404561" border="0" data-scale="100" src="https://freight.cargo.site/w/320/i/c63ce70a27b3c4858a8b191f0cfc1b4240ad73fd521c6a6d0107f15aa43bbb83/RM_Twitch-Profile_v1-BUTTON_Shop-copy.png" /> https://gracektown.com/WORK Mon, 31 May 2021 21:30:47 +0000 GRACE KTOWN | DJ, Art Director & Senior Experiential Graphic Designer https://gracektown.com/WORK <img width="4001" height="2250" width_o="4001" height_o="2250" data-src="https://freight.cargo.site/t/original/i/dafca856f3ee3a39a2b14a4b0894c212dc2db677084c42c0722dfba8c460767b/WORK-Case-Study-header-02.jpg" data-mid="110399158" border="0" src="https://freight.cargo.site/w/1000/i/dafca856f3ee3a39a2b14a4b0894c212dc2db677084c42c0722dfba8c460767b/WORK-Case-Study-header-02.jpg" /> WORK// Identity System BrandingMarketingCreative/Art Direction Accompanying families out of poverty through good, dignified jobs. ChallengeFor the first six years, WORK, formerly known as Team Tassy, spent their time learning from our families, building the wrap-around service model that now lays the foundation for their accompaniment process, and also piloting job programs. They’ve made more than a few mistakes, and taken lessons learned to strengthen programs. This process also built muscles to move into the next chapter, to create, train, and place our families into dignified work.It’s important that WORK is able to accompany a family member all the way to the end. The Team has been mindful and deliberate about how to expand services so the resources that supporters donate are spent effectively. Working in small cohorts of families enabled WORK to do this while ensuring future sustainability. This philosophy guided them to their community model of moving one block at a time, accompanying families to dignified work fully and completely. SolutionFocus is key. After an arduous branding process with multiple designers, WORK turned to me to take the rebrand to the finish line. We created a holistic brand identity system and continued to drive the brand forward in support of fundraising goals through events, brand architecture, internal and external brand messaging/communications, and more.After a year of consulting, I joined the team full-time for 2 years to continue driving the brand visually and as a part of the Engagement Team (fundraising). During my time at WORK, we raised over a million dollars for our families in Haiti. Related Projects Run Across May PRIMARY WORDMARK The wordmark is designed to be bold and modular, representing the “building blocks” that WORK provides for their network of families. The lowercase “wor” is a call to Work’s simple vision and mission, always clear and actionable. The uppercase “K” symbolizes the strong and dignified outcome for the families that are a part of the community.&nbsp; <img width="2501" height="1251" width_o="2501" height_o="1251" data-src="https://freight.cargo.site/t/original/i/546a43e2007a9b2f85b3d8b6f3b4acddff816fdc994fe96aa1dd04add6c51095/Typeform-Metadata_WORK-copy.jpg" data-mid="110036928" border="0" src="https://freight.cargo.site/w/1000/i/546a43e2007a9b2f85b3d8b6f3b4acddff816fdc994fe96aa1dd04add6c51095/Typeform-Metadata_WORK-copy.jpg" /> SECONDARY LOGO: The WORK Approach This secondary Logo is the dynamic version of the Primary Wordmark and can be applied to assets where WORK is working—such as, but not limited to, newsletters and merchandise. As a more illustrative lockup, it can be used for decorative purposes as well. It visually personifies and is named after the Work approach: block-by-block, building/creating, growing stronger everyday, building momentum. <img width="1251" height="1250" width_o="1251" height_o="1250" data-src="https://freight.cargo.site/t/original/i/abba6af2033b8c1004b02c35c2aef393b1e05dfce1f47ac3a1640a4210a24688/Final-Logo_Work-Approach_Yellow_300x300.png" data-mid="122181352" border="0" data-scale="72" src="https://freight.cargo.site/w/1000/i/abba6af2033b8c1004b02c35c2aef393b1e05dfce1f47ac3a1640a4210a24688/Final-Logo_Work-Approach_Yellow_300x300.png" /> <img width="3162" height="1580" width_o="3162" height_o="1580" data-src="https://freight.cargo.site/t/original/i/471941a14c54d7fa4694430545b3a84cbcf801ecdbe38dc6274ec9a091ea2891/Screen-Shot-2021-10-20-at-4.15.39-PM.png" data-mid="122182165" border="0" src="https://freight.cargo.site/w/1000/i/471941a14c54d7fa4694430545b3a84cbcf801ecdbe38dc6274ec9a091ea2891/Screen-Shot-2021-10-20-at-4.15.39-PM.png" /> <img width="3948" height="2846" width_o="3948" height_o="2846" data-src="https://freight.cargo.site/t/original/i/f4a0df0db2f9ea8c3bf6ca75d9a30b245641b34b9e41900970dbde3ba9013091/Stationery-Laydown.jpg" data-mid="110036965" border="0" src="https://freight.cargo.site/w/1000/i/f4a0df0db2f9ea8c3bf6ca75d9a30b245641b34b9e41900970dbde3ba9013091/Stationery-Laydown.jpg" /> <img width="2600" height="3460" width_o="2600" height_o="3460" data-src="https://freight.cargo.site/t/original/i/c6befeca0ce377cac7ca4846c1b20d568f61ff5c7dd163619fe07a434f95f4cf/Work_Totebag-Mockup_002.jpg" data-mid="122183852" border="0" src="https://freight.cargo.site/w/1000/i/c6befeca0ce377cac7ca4846c1b20d568f61ff5c7dd163619fe07a434f95f4cf/Work_Totebag-Mockup_002.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/b7e9852c2a54f000de4ef29609fb07663a298f789da19ed601db43e664ec9bfc/Aluminum-Water-Bottle-Mockup.png" data-mid="122184053" border="0" src="https://freight.cargo.site/w/1000/i/b7e9852c2a54f000de4ef29609fb07663a298f789da19ed601db43e664ec9bfc/Aluminum-Water-Bottle-Mockup.png" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/2280984f3cb5502809f7d8a408db63370ca6c61fc96bfe7a37b692c3880a98cc/Work-T-Shirt-Mockup_back.png" data-mid="122184687" border="0" src="https://freight.cargo.site/w/1000/i/2280984f3cb5502809f7d8a408db63370ca6c61fc96bfe7a37b692c3880a98cc/Work-T-Shirt-Mockup_back.png" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/1edb8b326fbb3a1cc4df7eea6dffd6ee303c164ab3378cbb7d659008c3baf319/Work-T-Shirt-Mockup_folded.png" data-mid="122184689" border="0" src="https://freight.cargo.site/w/1000/i/1edb8b326fbb3a1cc4df7eea6dffd6ee303c164ab3378cbb7d659008c3baf319/Work-T-Shirt-Mockup_folded.png" /> <img width="2316" height="1393" width_o="2316" height_o="1393" data-src="https://freight.cargo.site/t/original/i/20d7b650624c7331463a99de7061d9bcc39ba82f95d4f3999d1916a6071c15f0/Social-Presence.png" data-mid="122184850" border="0" src="https://freight.cargo.site/w/1000/i/20d7b650624c7331463a99de7061d9bcc39ba82f95d4f3999d1916a6071c15f0/Social-Presence.png" /> Unified Social Media Presence Oversaw and assisted in managing social media channels, resulting in a 5% increase in engagement the first year. Pitch Deck Overhauls For the Engagement Team and internally. Assisted in hitting a major organization goal of $1 million in donations. Sponsorship and partnerships included Nike, Puma, UPMC, Liquid IV, Ciele, and more. &nbsp; <img width="3242" height="1858" width_o="3242" height_o="1858" data-src="https://freight.cargo.site/t/original/i/def98a138e43f713047e0b7468a3518f990044b09bd126f34c60c1790de35351/Pitch-Decks.jpg" data-mid="122186638" border="0" src="https://freight.cargo.site/w/1000/i/def98a138e43f713047e0b7468a3518f990044b09bd126f34c60c1790de35351/Pitch-Decks.jpg" /> <img width="3154" height="1572" width_o="3154" height_o="1572" data-src="https://freight.cargo.site/t/original/i/6c4b55d5efc9002fdd8950d3a4b66cfe064670c8449ca5a93454007c705d914d/Colors.jpg" data-mid="122186740" border="0" src="https://freight.cargo.site/w/1000/i/6c4b55d5efc9002fdd8950d3a4b66cfe064670c8449ca5a93454007c705d914d/Colors.jpg" /> <img width="4096" height="2160" width_o="4096" height_o="2160" data-src="https://freight.cargo.site/t/original/i/e4be81ed0d2d133d3e2f359d913537900f404a19b02796c3179cf1a745d5289c/1-Copy-01.00_14_35_15.Still054_smile.jpg" data-mid="122187245" border="0" src="https://freight.cargo.site/w/1000/i/e4be81ed0d2d133d3e2f359d913537900f404a19b02796c3179cf1a745d5289c/1-Copy-01.00_14_35_15.Still054_smile.jpg" /> <img width="1051" height="751" width_o="1051" height_o="751" data-src="https://freight.cargo.site/t/original/i/7fcaa0976854c4e23f247c8c809107ddec8823d312a8806b42fe490c26466155/WORK_2019-Year-In-Review_General-02-01.jpg" data-mid="122187280" border="0" src="https://freight.cargo.site/w/1000/i/7fcaa0976854c4e23f247c8c809107ddec8823d312a8806b42fe490c26466155/WORK_2019-Year-In-Review_General-02-01.jpg" /> See how WORK engages to fight poverty through dignified jobs. https://gracektown.com/Run-Across-May-200-Together Wed, 19 May 2021 20:31:52 +0000 GRACE KTOWN | DJ, Art Director & Senior Experiential Graphic Designer https://gracektown.com/Run-Across-May-200-Together <img width="2470" height="1209" width_o="2470" height_o="1209" data-src="https://freight.cargo.site/t/original/i/b48b84108b57a404e3b3109986466aed31fbf733cca9fcde6657f47b42145c80/RAM_Online-Banners_v1_Alt-Strava.jpg" data-mid="108964989" border="0" src="https://freight.cargo.site/w/1000/i/b48b84108b57a404e3b3109986466aed31fbf733cca9fcde6657f47b42145c80/RAM_Online-Banners_v1_Alt-Strava.jpg" /> Run Across May: 200 Together // CASE STUDY Branding Brand Strategy Design Execution Production Work Social Media Management CHALLENGE With the global pandemic shutting down WORK’s annual ultra-marathon fundraiser plans, we were faced with a problem: do we cancel the Run, or continue with a virtual version of the Run? INSIGHT Our 2020 Run Across Haiti® team have been training hard for this run for a year, and wanted to create an event for them to finish what they started. SOLUTION As an organization that believes in followthrough, we decided to create the Run Across May, a month-long virtual run that challenges runners to run 200 miles (the length of our original Run Across Haiti®) at home. We invited all of our supporters to do 200 of anything. IMPACT <img width="1374" height="880" width_o="1374" height_o="880" data-src="https://freight.cargo.site/t/original/i/acaf22865eb26867e6a87751e23989e676d60606ae06276883782619c5c03502/Screen-Shot-2021-04-07-at-2.32.31-PM.png" data-mid="108964961" border="0" src="https://freight.cargo.site/w/1000/i/acaf22865eb26867e6a87751e23989e676d60606ae06276883782619c5c03502/Screen-Shot-2021-04-07-at-2.32.31-PM.png" /> <img width="4001" height="2250" width_o="4001" height_o="2250" data-src="https://freight.cargo.site/t/original/i/ac109ff551da9ec8b30635ad32ab92c29700c3b612126d0cc0a3c0781a224f7b/Finish-Line-Step-and-Repeat-04.jpg" data-mid="108966309" border="0" src="https://freight.cargo.site/w/1000/i/ac109ff551da9ec8b30635ad32ab92c29700c3b612126d0cc0a3c0781a224f7b/Finish-Line-Step-and-Repeat-04.jpg" /> <img width="2694" height="642" width_o="2694" height_o="642" data-src="https://freight.cargo.site/t/original/i/9c9398e83751c15087d5ac7d64b92b592bf8b368d9f69eb5f637f6ae3308ca49/Screen-Shot-2021-04-07-at-3.09.13-PM.png" data-mid="109072094" border="0" src="https://freight.cargo.site/w/1000/i/9c9398e83751c15087d5ac7d64b92b592bf8b368d9f69eb5f637f6ae3308ca49/Screen-Shot-2021-04-07-at-3.09.13-PM.png" /> <img width="2160" height="1080" width_o="2160" height_o="1080" data-src="https://freight.cargo.site/t/original/i/09dadaa0b0ae91ab1c394f5ff051a633ab1dadeaa831939698ecb7d07e6d33f4/RAM-crop.gif" data-mid="109072942" border="0" src="https://freight.cargo.site/w/1000/i/09dadaa0b0ae91ab1c394f5ff051a633ab1dadeaa831939698ecb7d07e6d33f4/RAM-crop.gif" /> BRAND STRATEGY We made the decision to create a sub-brand and start building on our Run Across Series. <img width="1688" height="1411" width_o="1688" height_o="1411" data-src="https://freight.cargo.site/t/original/i/f474bdd15092c52bf43e68c402a43d5e70880a0a9934057589e871d217690549/Portfolio_RAM200_Case-Study-1_v1-02.jpg" data-mid="109083387" border="0" src="https://freight.cargo.site/w/1000/i/f474bdd15092c52bf43e68c402a43d5e70880a0a9934057589e871d217690549/Portfolio_RAM200_Case-Study-1_v1-02.jpg" /> <img width="622" height="1080" width_o="622" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8345cd233d60630cb0e106d255b64ec4edcc7783df7ed9882114b37b20012c18/Portfolio_RAM200_Case-Study-phone.gif" data-mid="109083606" border="0" src="https://freight.cargo.site/w/622/i/8345cd233d60630cb0e106d255b64ec4edcc7783df7ed9882114b37b20012c18/Portfolio_RAM200_Case-Study-phone.gif" /> <img width="2310" height="1378" width_o="2310" height_o="1378" data-src="https://freight.cargo.site/t/original/i/456e9db772d2bc05780189baa4c046dcb9270781ca38687f86235d9e39503329/Portfolio_RAM200_Case-Study-1_social-media-posts-04.jpg" data-mid="109083778" border="0" src="https://freight.cargo.site/w/1000/i/456e9db772d2bc05780189baa4c046dcb9270781ca38687f86235d9e39503329/Portfolio_RAM200_Case-Study-1_social-media-posts-04.jpg" /> SOCIAL MEDIA CAMPAIGN Handpenned letters from all of our participants explaining what inspired them to commit to 200 Together. <img width="2341" height="1411" width_o="2341" height_o="1411" data-src="https://freight.cargo.site/t/original/i/ac98556d51f4e432efdebfd60846d9394a6bef8a2afa4ced386aac97de2cf96c/Portfolio_RAM200_Case-Study-1_social-media-posts-05.jpg" data-mid="109084629" border="0" src="https://freight.cargo.site/w/1000/i/ac98556d51f4e432efdebfd60846d9394a6bef8a2afa4ced386aac97de2cf96c/Portfolio_RAM200_Case-Study-1_social-media-posts-05.jpg" /> <img width="1186" height="580" width_o="1186" height_o="580" data-src="https://freight.cargo.site/t/original/i/2213a2d9a8d46526cf7c773e819e61d4478f752f294d48cb50a73a4a945f42ff/RAM_Online-Banners_v1_Alt-Strava-copy-2.png" data-mid="109158227" border="0" src="https://freight.cargo.site/w/1000/i/2213a2d9a8d46526cf7c773e819e61d4478f752f294d48cb50a73a4a945f42ff/RAM_Online-Banners_v1_Alt-Strava-copy-2.png" /> CAMPAIGN PHOTOS/CREATIVE DIRECTION To capture the essence of the experience and to thank our sponsors, we coordinated with 3 photographers in Los Angeles, Pittsburgh, and Philly. We had to get creative with the assets we already had from Haiti, since we couldn’t get into country. <img width="2848" height="4288" width_o="2848" height_o="4288" data-src="https://freight.cargo.site/t/original/i/cb1aaa59cdfac967156627f2b418a68168fee21257fe6c9a7d4c2277fca2e6c3/LA-RAH20-66.jpg" data-mid="109162227" border="0" src="https://freight.cargo.site/w/1000/i/cb1aaa59cdfac967156627f2b418a68168fee21257fe6c9a7d4c2277fca2e6c3/LA-RAH20-66.jpg" /> <img width="2848" height="4288" width_o="2848" height_o="4288" data-src="https://freight.cargo.site/t/original/i/561794a4e35b0049d2f46a0833195559dcdc2a028b10846a574a8968ee5dc29f/LA-RAH20-18.jpg" data-mid="109160954" border="0" src="https://freight.cargo.site/w/1000/i/561794a4e35b0049d2f46a0833195559dcdc2a028b10846a574a8968ee5dc29f/LA-RAH20-18.jpg" /> <img width="1996" height="3000" width_o="1996" height_o="3000" data-src="https://freight.cargo.site/t/original/i/37fc856825a5b441ea076cdaf0ff2dbcaad4e477cc5fc962aa6547bdc94ebdd7/_marioolivetophotography_puma_2020ram155.jpg" data-mid="111445545" border="0" src="https://freight.cargo.site/w/1000/i/37fc856825a5b441ea076cdaf0ff2dbcaad4e477cc5fc962aa6547bdc94ebdd7/_marioolivetophotography_puma_2020ram155.jpg" /> <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/271db75b7a0b76309966059707da304a08393a3afc330dc22aec237c1154b732/rodgerobley_puma_2020ram6-small.jpg" data-mid="111447504" border="0" src="https://freight.cargo.site/w/1000/i/271db75b7a0b76309966059707da304a08393a3afc330dc22aec237c1154b732/rodgerobley_puma_2020ram6-small.jpg" /> <img width="4288" height="2848" width_o="4288" height_o="2848" data-src="https://freight.cargo.site/t/original/i/ec187ec3c54fbc5e0dd70bd587d26f8c7c278edcee4d287d9f5750069cb6d233/LA-RAH20-69.jpg" data-mid="109162178" border="0" src="https://freight.cargo.site/w/1000/i/ec187ec3c54fbc5e0dd70bd587d26f8c7c278edcee4d287d9f5750069cb6d233/LA-RAH20-69.jpg" /> <img width="4288" height="2848" width_o="4288" height_o="2848" data-src="https://freight.cargo.site/t/original/i/66aff8390751490b82096e6f4a6e859a8568f6c710d72b368d080ad62ca272b7/LA-RAH20-53.jpg" data-mid="109160090" border="0" src="https://freight.cargo.site/w/1000/i/66aff8390751490b82096e6f4a6e859a8568f6c710d72b368d080ad62ca272b7/LA-RAH20-53.jpg" /> PARTNERSHIPS FIRST MILE x PUMA x RUN ACROSS HAITI®WORK’s sister company, First Mile, is a people-focused network that strengthens micro-economies in Haiti, Honduras, and Taiwan by collecting plastic bottles to create sustainable jobs and reduce environmental waste. To launch their first collaboration line and bring the product story full circle, we worked with PUMA to brand and gift products to our original 2020 Run Across Haiti® roster. <img width="3000" height="1996" width_o="3000" height_o="1996" data-src="https://freight.cargo.site/t/original/i/74febb7fcac90d78ca36d7d8e10a0498a3e17cc2b06afae896a3defb251ced78/3_15_20_edit303.jpg" data-mid="111451129" border="0" src="https://freight.cargo.site/w/1000/i/74febb7fcac90d78ca36d7d8e10a0498a3e17cc2b06afae896a3defb251ced78/3_15_20_edit303.jpg" /> <img width="2848" height="4288" width_o="2848" height_o="4288" data-src="https://freight.cargo.site/t/original/i/573cf50bd899054a150a789726cbc7328f11fb21cbc6a8980c8428c9985f501d/LA-RAH20-12.jpg" data-mid="109162188" border="0" data-scale="76" src="https://freight.cargo.site/w/1000/i/573cf50bd899054a150a789726cbc7328f11fb21cbc6a8980c8428c9985f501d/LA-RAH20-12.jpg" /> CIELE®We also collaborated with Ciele® to release a limited run hat for our runners and supporters to purchase. <img width="1426" height="2550" width_o="1426" height_o="2550" data-src="https://freight.cargo.site/t/original/i/416b38a496d251c7104047e2f0fd2948e496d0078894c166ee633d5ac2459502/Buff-Designs_v1-08.png" data-mid="109158859" border="0" src="https://freight.cargo.site/w/1000/i/416b38a496d251c7104047e2f0fd2948e496d0078894c166ee633d5ac2459502/Buff-Designs_v1-08.png" /> <img width="1109" height="662" width_o="1109" height_o="662" data-src="https://freight.cargo.site/t/original/i/6126670130d2c4e6e587121e62d47543dec3cc1f9e46978952ba6819359ab95d/Portfolio_RAM200_Case-Study-1_patches-06.png" data-mid="111453317" border="0" src="https://freight.cargo.site/w/1000/i/6126670130d2c4e6e587121e62d47543dec3cc1f9e46978952ba6819359ab95d/Portfolio_RAM200_Case-Study-1_patches-06.png" /> <img width="750" height="1125" width_o="750" height_o="1125" data-src="https://freight.cargo.site/t/original/i/b39c45f56c90047e051c2fb2c9705e3c9b2f1154d649788c2238801962bc44ec/FA28DFE5-A197-4C85-8206-AA0A54360062.JPG" data-mid="109158842" border="0" src="https://freight.cargo.site/w/750/i/b39c45f56c90047e051c2fb2c9705e3c9b2f1154d649788c2238801962bc44ec/FA28DFE5-A197-4C85-8206-AA0A54360062.JPG" /> E-BOOK (click the photo to experience) <img width="2764" height="1840" width_o="2764" height_o="1840" data-src="https://freight.cargo.site/t/original/i/c20fe316b01921dc5d296fb319bff6b3f36cea750a3da133c284b977875601f3/Cover.jpg" data-mid="111453730" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/c20fe316b01921dc5d296fb319bff6b3f36cea750a3da133c284b977875601f3/Cover.jpg" /> https://gracektown.com/Design-Challenges Tue, 27 Jul 2021 00:07:47 +0000 GRACE KTOWN | DJ, Art Director & Senior Experiential Graphic Designer https://gracektown.com/Design-Challenges <img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/9449af00e788118e11b3aaf6e66710f54bbb16d2e482887266d0516bd0d2aac1/Website-Thumbnails_DESIGN-CHALLENGES.jpg" data-mid="114741355" border="0" src="https://freight.cargo.site/w/1000/i/9449af00e788118e11b3aaf6e66710f54bbb16d2e482887266d0516bd0d2aac1/Website-Thumbnails_DESIGN-CHALLENGES.jpg" /> DESIGN CHALLENGES Personal Projects Celebrating community while exploring pure creativity. Sometimes I take part in monthly, themed design challenges within the creative community I’m a part of. We pair up with another creative to make a unique asset for the other based on their personalities. These are the results. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5ce16f7bb7c5cb10d143b8b33472d289fe1ec31746eb76c4030aba17b7c48aa5/Design-Challenges-01.jpg" data-mid="114742667" border="0" src="https://freight.cargo.site/w/1000/i/5ce16f7bb7c5cb10d143b8b33472d289fe1ec31746eb76c4030aba17b7c48aa5/Design-Challenges-01.jpg" /> TRADING CARDIt’s great to see that people young and old are still into trading cards. It’s a pleasure to see people cater to their interests and inner child unapologetically. To celebrate this, we created a card to celebrate each other in trading card form. <img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/502019a586529d33c4e4b807ea962a73a7b31acab98220134db742481f744f12/Design-Challenges-02.jpg" data-mid="114742668" border="0" src="https://freight.cargo.site/w/1000/i/502019a586529d33c4e4b807ea962a73a7b31acab98220134db742481f744f12/Design-Challenges-02.jpg" /> MOVIE POSTERSWe’re the main characters of our own story. Through character development, cinematography, or pure mayhem of action or romance, we fall in love with films. We chose our favorite film and our partner made us the main character in poster form. <img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/7d9ea9411c5fbaeec39f9e585d70489753ce15324d65b262d438bf6f006d5f86/Design-Challenges-03.jpg" data-mid="114742669" border="0" src="https://freight.cargo.site/w/1000/i/7d9ea9411c5fbaeec39f9e585d70489753ce15324d65b262d438bf6f006d5f86/Design-Challenges-03.jpg" /> VINTAGE RAP TEE We go to shows or conventions and grab merch to commemorate the occasion and wear that thing until it has holes in it and the graphics fade and then 30 years later it sells for $269 at Rose Bowl Flea Market. With this project, we creating T-shirts of each other on it in a vintage rap tee style. (Partner DNF). <img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/7ce69e6fe6aefd32b50a6872f3a8c0b2b9edebd9ae7a9ef804f2bc6034ac565d/Design-Challenges-04.png" data-mid="120185462" border="0" src="https://freight.cargo.site/w/1000/i/7ce69e6fe6aefd32b50a6872f3a8c0b2b9edebd9ae7a9ef804f2bc6034ac565d/Design-Challenges-04.png" /> DESIGN CHEF/DESIGN B2B WITH @VEEEJZILLA One person starts the poster, spends 30 minutes on it, passes it on to their partner, they spend 30 minutes on it, and we repeat at least 2 times. The possibilities are endless, and actually collaborating was fun!